It's interesting to follow the various perspectives on Voice 2.0. When I did my morning RSS viewings, I came across Michael Arrington's blog coverage for Ingenio's new Ether. They are apparently doing a web + phone + presence service of some kind. Anyway, the blog referenced VoIP pioneer Jeff Pulver's blog Voice is Purple.
Therein he cited: "purple minutes refers to IP traffic that is more than just plain old telephone traffic (or "black and white" traffic); it's traffic with a value-added component."
I think the point of this is that the cheap or free calling services that have emerged as a result of voice over IP, are really only a part of the promise of VoIP. This being acknowledged by the VoIP pioneer himself holds water because he has been involved in some of those services, like Vonage and FWD. The more consumer impacting and perhaps real promise of VoIP is lifestyle based.
What's real interesting is that every perspective I see on this topic refers to IP traffic being the place where all this happens. The ONLY problem with this, is that to get there, everyone also seems to believe that we all as consumers need IP to get IP features. If I'm a VoIP die hard, I'm going to preach this gospel all day. If I'm a lifestyle die hard however, I'm going to preach another gospel...the Buzzage gospel...which says these kinds of features and services need to make my life easier, better, more fun, convenient, private and personalized, on WHATEVER communications channel I'm on, be it mobile, landline, VoIP, etc. Some people may want these kinds of features and services on their VoIP services, but me and I'm guessing hundreds of millions of others want these services to be agnostic to the channel. I for one want these service on my mobile phone channel.