Well we’ve taken another step toward our organic evolution at Jangl. We’ve abandoned our former stealth website with only a betareg page and a blog, for a less stealthy (but not overwhelmingly telling yet;) website. We still laugh when watching the eyebrows go up and down in the home page animation. In addition, we met with Mike Bazeley of Silicon Beat this past week. He ‘gets it’ on several levels. I’m still improving the way we tell our story too, and have already revamped my Keynote pitch since this meeting. It makes for an interesting transition when you live and breathe something everyday, to articulate your value proposition to someone new to it. Bazeley contemplated a few questions in his blog. I thought I’d take advantage of this media and perhaps color up some additional perspective on those questions.
1. Is phone privacy that big an issue that people will want to use this?
I think the whole phone privacy thing is bigger than we realize. It’s probably safe to say most of us look at caller ID before picking up a call (“Eww, I don’t want to talk to this clown right now”). And in the days of answering machines, most of us screened incoming calls before picking them up. Why? Because we want control over who we talk to and when.
2. Privacy aside, is there an opportunity to use Jangl to connect with your social networks?
Most of us have people in our social networking profiles that we don’t either know as well, or don’t know beyond being connected in that network. (For example, I don’t know Tom on MySpace, but he’s my friend nonetheless). So often times we have a way to IM or e-mail through those networks (anonymously mind you). We’re a way to port those communications out to our phones, where we spend even more time than on PCs (or Macs in my case:).
3. Can Jangl keep the connection time down to a reasonable level so that it doesn’t annoy people?
Would you wait 10,15,25 seconds for a call to go through?
It seems most calls take 25 seconds to reach someone anyway (or reach their voice greeting). So as long as we’re talking about substituting our connect time with that typical ringing wait, then I think it’s all good. Also, if there’s utility associated with that wait, we as consumers are proving that we are just fine by it (ringback tones: ‘please enjoy the music while we find your party’). In our case, we’re giving the OPTION to screen the incoming call from a mobile phone. So the length of time it takes to be reached will ultimately be up to the user of the service.
4. Will users endure micro ads in their phone calls?
If the ads are a) relevant b) of value c) brief and d) played when I’d otherwise be listening to the class 5 phone ring, then it seems like a fine user experience. Only time and usage will tell. If users won't endure micro ads, then they won't have to. I know the free 411 services are doing audio ads. I have no problem listening to an ad in exchange for paying $1.40 per 411 call. What's my privacy worth?
We’ll Jangl soon.