As a company works up toward an open beta, it's refining a lot of things...user interface and experience, marketing, and its own internal operations. All are geared toward generating the best possible customer experience.
It's huge to us because it is our statement to our customers and potential customers about the degree to which we value their information and respect their desires to not get spammed, marketed to, etc. Those are genuine requests. After all, I've got a "bulk mail" folder that is jammed to the gills. I get spam, weird pop-ups kinda related to my hobbies and sites I've visited, and (used to) get random phone calls from marketing firms and other losers, too.
So we spent time with lawyers -- a necessary part of the process -- to formulate one. And then, with help, we tried to put a human voice to it, as well.
Is it perfect? Probably not. Will it evolve? Very, very likely. And hopefully your input, too. Could we possibly ever cater to every interest? No way. But we're open.
The lawyers might kill for me this, but here are some basic tenets that guide our policies:
* We have certain partners we work with to help operate the service. We've chosen our partners because, in our view, they are trustworthy. We hold our partners to the same privacy standards to which we hold ourselves.
* We're real people, with children, mortgages, email accounts, phones, etc. Our own Golden Rule is: We, as individuals, are not interested in doing anything that is going to compromise our own personal privacy, and we wouldn't expect anyone else to do the same.
Those are the "core values" when it comes to privacy at jangl. Simply put, we've worked here to combine both the necessary legalese and this plainspeak. If it doesn't make sense to you, please comment.
That was for the regular people who just wanna live their lives with a little more freedom and control that they're accustomed to with an always-on, "you can find me anywhere on the internet" lifestyle.
There is more to say, however, about the bad guys.
You know who you are.
"Immoral" is one thing. That's a value judgement. What's immoral to me, or you, or anyone else, might not jibe with someone else's idea.
"Illegal" is another. Drugs. People preying on kids. Terrorists. Those are just a few.
So what's our message to you? Five simple words.
"This is not your place."
And in fact, that's not a value judgement at all -- it's a technology judgement. Lemme explain.
When people start doing anything illegal, people catch on. People are interviewed. Email exchanges and message board postings are examined, shared. Online profiles are cached forever and shared with authorities.
And if you're using jangl for illegal things, your jangl number will be caught. (We have access to the same types of data that your phone company does). And then we'll be subpoened. And if it is a legal request, we'll honor it. If we feel it is illegal, we'll speak up and fight -- and that's a whole other subject, for now.
But our principal here is, "If you're up to illegal activities here, this is not your place."
There are better choices out there for you, and you know all about them. Private voicemail drop-boxes, JPEG encoding, etc. Jangl isn't one of them.
When we say "freedom" in "freedom rings" we're talking about the regular people -- students, soccers moms, daters, buyers and sellers, etc. -- people who just want to impose a little more control and enjoy a little more freedom, without the hassle of spam or the worry that they're dealing with sickos.