Prominent click-to-call provider Jajah announced 2 millions users this week. I wonder if it's 2 million uses rather than users, but it's traction in any case. They're offering free Jajah connections if you're calling a registered Jajah user, so I'm not sure how strong the revenue base is. I'm no stranger on the topic of arbitrage business models, but hey, maybe they have bigger tricks up their sleeves.
The Techcrunch story on them pointed out a pending online dating site launch. I happen to know the details of which dating site this is. I won't leak it here because there's no upside in that and I'm just not that kind of guy. I will say that daters don't like click-to-call solutions though. I've done the research. The argument for having click-to-call on a dating site, is 'I'm looking at her profile and may as well call her now, while I'm here'. But really...people don't talk as a first step in online dating. They wink or break the ice over e-mail for some time before talking. That's just how online daters have been trained for years now. It's only then that they want to talk. And they don't want to have to log in to their dating provider every time they want to talk to the person. They want a phone number that can dial from a phone from wherever they are at that time. The want privacy, control and convenience. This only gives them privacy.
We're launching into some additional dating environments as well, but can't say which ones just yet. All I can say is they are NOT a click-to-call implementation...for good reasons.
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