OK, this story is arguably not as interesting as was our series A slugfest. Here's why... (Flashing back to June of 2006).
We met with some great firms, but we hadn't yet answered enough questions to slam dunk a deal. So we were looking for believers. Some of the folks we pitched to, such as Bob @ Benchmark and Kevin @ Accel were interested, and thought we were onto something. They weren't quite sure how big it would be yet though. As I've said, we were in a pilot with Match.com, offering a private label service, so ideally these guys would wait 90 days into the trial to place their bets. We knew we didn't want to spend all summer fund raising though. Anytime you have a real long fund raise, it's difficult to create momentum for a close. You tend to have micro rallies, but there is this notion of a half life of a deal, from the perspective of the venture guys. It gets stale. This is kind of why I always tell entrepreneurs to machine gun their push out to funding.
So I recalled that I had met this dude at the Dow Jones Wireless Ventures event the prior month. Check it out... I was sitting in the salon A or whatever it was, waiting for my turn to present. There was another guy presenting ahead of me. This guy was sitting next to me; I recognized him from somewhere. Ah, got it. He's the guy from the new Showtime Show called Sleeper Cell (not really...he just looks like him). Here's the guy from Sleeper Cell:
File that for a sec.
So I pulled up iTunes to look up Sleeper Cell. I leaned over to the guy next to me and said, "Hey man, is this you?"
He laughed. That's when I met Christian Borcher from Cardinal Venture Capital. Here's what he looks like:
Funny eh?
Ok, so we exchanged cards, and he extended an invite to meet when we're ready to fund raise. I took him up on that. Ben, Pradeep and I went and pitched Christian as well as former Benchmark guy Chris Hadsell.
Chris didn't resemble any of the Sleeper Cell gang, so I knew I was safe.
The two guys collectively really embraced our story, and had recent mobile deals as well as look at the other new voice deals, so they had their heads around the space. They also weren't afraid of the direct-to-consumer business. I knew inside the one meeting that I could work with these guys.
Within a couple weeks the term sheet was on the table and we all came together. All in, series B took us a month to close. That's much sweeter than, um....8 months. I was able to go on my annual family vacation to Mexico, and enjoy it. For the first time in years, I had that feeling you got as a kid on the day after school got out for summer.
Technorati Tags: cardinal venture capital, funding, jangl, startups