VoIP Infomercial

A company I started years back was building a VoIP box for consumers. I remember a VC telling me that rather than raising VC, we'd be better off putting the box on TV infomercials. Tony Banks did well with Tae bo after all. Well...the Magic Jack VoIP box people are doing just that.

This is painful to watch (but aren't all infomercials?). It features all these former telecom execs, former news anchors...and all for a former pain point. There are plenty of options for saving money on your phone bill these days, and few of them require a box like this anymore. Of course, the argument is the simplicity with this product.

Having looked into infomercials, I'll bet the costs of shooting and airing the piece, and then sharing whatever money on what few orders there are with the infomercial people, will not come close to recovering the investment.

I hope I'm wrong, for their sake. I do wish these guys luck, and do applaud them for making a simple device in any case.

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