Seth Godin says "you're boring". I think he's right.
Use caution on your context, time and place for that guidance though. Unfortunately some of the forces and sources to get startups rolling require some of these boring attributes. Boring sometimes translates to conservative. Some of the "boring" stuff helps get companies financed, say, in a down economic time.
One must choose when to be boring and when to be remarkable, and when and how to position the difference.
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